March 25, 2024 – Vancouver – In recent years, a seismic shift has occurred in the world of wines and spirits, propelled by an ever-growing demand for health-conscious alternatives and mindful drinking habits. As consumers increasingly opt for non-alcoholic or low-alcohol beverages, the market has witnessed a surge in the popularity of dealcoholized wines and spirits. Among these emerging trends, dealcoholized wine, as well as vegan-friendly wine, has emerged as a front runner, captivating palates and driving industry innovation.
The rise of dealcoholized beverages can be attributed to a variety of factors, including heightened awareness of health benefits, reduced calorie intake, and a desire for greater inclusivity in social settings. Responding to this demand, producers have embarked on a journey of innovation, meticulously refining techniques to preserve the taste, aroma, and complexity of traditional alcoholic beverages. The result? A diverse and enticing array of non-alcoholic alternatives that cater to every discerning palate.
At the forefront of this movement is UNDONE, nestled in the heart of Hamburg’s trendy Soho district. Since its establishment in 2019, UNDONE has been committed to crafting non-alcoholic alternatives to spirits and aperitifs, championing a lifestyle of social and healthy drinking without compromising on flavor. With offerings like Undone No. 7, an alcohol-free alternative to Italian orange aperitif liqueur, and Undone Gin, reminiscent of a classic London Dry Gin, UNDONE is revolutionizing the way consumers perceive and enjoy their favorite drinks.
“With UNDONE, there is now an alternative to alcoholic beverages that offers consumers a taste experience that comes pretty darn close to the original,” remarks a spokesperson for the brand. “We aim to promote a healthier and more conscious lifestyle while reducing global alcohol consumption by 20% within five years.”
The ethos of conscious consumption extends beyond spirits to include wines, with renowned winemaker Johannes Leitz leading the charge. Hailing from Rüdesheim, Germany, the Leitz family has been synonymous with winemaking excellence since 1744. Today, Johannes Leitz continues this legacy, spearheading the production of Eins Zwei Zero, a fully fermented, alcohol-free wine crafted with the same care and attention as its alcoholic counterparts.
“Eins Zwei Zero embodies the intersection of tradition and innovation,” explains Johannes Leitz. “Made with grapes sourced from the picturesque vineyards of Rudesheim, each bottle undergoes a meticulous de-alcoholization process, preserving the natural aromas and terroir of the region.”
In addition to UNDONE and Eins Zwei Zero, another notable player in the non-alcoholic beverage market is Soft Crush, a subsidiary of Crush Imports—a boutique wine and spirits company based in Western Canada. Founded in 2003 by Mark Kuspira, Crush Imports partners with family growers from around the world who share their values of accessibility, approachability, and sustainability in winemaking. Soft Crush, their new sister company, offers an extensive range of alcohol-free options, catering to diverse tastes and occasions.
“A wine for everyone; a wine for every occasion—that’s our philosophy at Crush Imports,” says Mark Kuspira. “We are passionate about making wine accessible and approachable at every price, while also prioritizing sustainability, integrity, and exceptional value.”
Soft Crush, with its focus on alcohol-free beverages, embodies this commitment to inclusivity and innovation. With an enthusiastic, dynamic, and creative team dedicated to promoting a healthier drinking culture, Soft Crush is poised to make waves in the burgeoning market of non-alcoholic wines and spirits.
For more information on UNDONE, visit [www.undone.com](www.undone.com), and to explore the world of Eins Zwei Zero, visit [www.leitz-wein.de](www.leitz-wein.de). Discover Soft Crush and Crush Imports at [www.softcrush.ca](www.softcrush.ca).
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