Vancouver, BC – written Thursday, February 27, 2025 – The air up® bottle transforms how you drink water by using scent to create a flavorful experience—without sugars, sweeteners, or additives. With natural aroma pods, eco-friendly materials, and science-backed hydration benefits, it’s a game-changer for your health!
Answers to FAQ’s by Christian Demers, General Manager North America:
- Can you explain how the air up® hydration system works and how it enhances the water-drinking experience from a nutritional standpoint?
The air up® bottle enhances your water-drinking experience by using scent to create the perception of flavour—without adding anything to the water itself. You start by filling the bottle with plain water—still or sparkling, your choice—then pop your favourite flavoured pod onto the mouthpiece. When you sip through the straw, you’re pulling both water from the bottle and air from the outside through the pod. That’s where the retronasal olfaction magic happens. It’s a fancy way of saying that your sense of smell helps to shape what you are tasting.
But in more detail: In the back of the throat, the fragrant air bubbles separate from the water and interact with the olfactory epithelium. Your brain then interprets the scent you ingest as flavour alongside the water you drink—so even though you’re just drinking water, it tastes like something much more flavourful. The scent-taste-function can be easily activated and deactivated by using the sliding mechanism of the pod on top of the mouthpiece: flavoured pod pulled means it’s activated, flavour pod pushed down means it’s deactivated. - What are the key nutritional benefits of using the air up® system compared to traditional flavoured beverages?
One of the biggest benefits is that it provides flavour without any calories, sugars, or artificial sweeteners, unlike traditional flavoured waters or sports drinks. Since many people struggle to drink enough water because it feels bland, or they just don’t like it, air up® makes hydration far more appealing by adding a scent-based flavour experience—without actually changing the water itself.
The aroma pods are made from natural ingredients like fruits, spices and plants and don’t contain any chemical flavourings or preservatives, making them a great option for those looking to reduce sugar intake, maintain a balanced diet, or simply drink more water! Plus, air up® is free from all regulated allergens, so you’re just drinking plain water. If you have any specific food sensitivities, though, it’s always a good idea to check with your healthcare provider about certain flavours. At its core, air up® is focused on supporting, encouraging, and reinforcing the healthy habit of drinking more water to Canadians! - What materials are used in the construction of the air up® product, and are they food-safe and free from harmful chemicals?
Our steel bottles are made from high-quality stainless steel with a durable powder coating. All other air up® bottles are crafted from BPA-free Tritan, a widely used material for drinking bottles worldwide. We chose Tritan for its versatility and durability, making it the perfect companion for any activity. - Where is the air up® product manufactured, and what quality control measures are in place to ensure safety and sustainability?
Our products are made in Europe, where we can keep a close eye on quality, support local economies, and reduce our carbon footprint. Our flavours come from Munich, Germany, where our expert team works with top manufacturers to create high-quality, naturally inspired scents that make water more exciting. We take safety and quality seriously. Every air up® product meets strict European food safety standards, and all our pods and bottles go through third-party lab testing to ensure they’re safe, high-quality, and free from unwanted additives. Our suppliers follow HACCP and allergen control plans, and we regularly audit and inspect our production sites to keep everything up to our high standards. - How does air up® ensure that the scents used for flavour infusions are natural and free from additives or preservatives?
The scent of air up aroma pods comes exclusively from natural ingredients, like fruits, spices, and herbs, applied to a food-safe carrier material. Our pods are produced in Germany in collaboration with professional flavour houses, using only high-quality, natural food flavors.
While some aromas are made entirely from the eponymous fruit, others include complementary natural sources for optimal taste—for example, our lime flavour is primarily lime oil, enhanced with a hint of eucalyptus. Importantly, with air up, you are drinking just water, free from allergens, calories, and sugars, making it suitable for allergy sufferers and diabetics. Tests by the Leibniz Institute and the Technical University of Munich confirmed the water remains 99.99% pure. - Are there specific nutritional guidelines or recommendations for daily water intake that air up® enhances through its innovative approach?
Men should aim for about 125 oz (3.7 liters /13 cups) of fluids per day, which means refilling a 1000 ml air up Bottle roughly three times. Women, on the other hand, should aim for 91 oz (2.7 liters / 9 cups) per day, requiring two refills of the same bottle. - Can you explain how the scent-based hydration system contributes to overall hydration health and wellness?
Many people struggle to drink enough water simply because it’s, well… bland, or they seek something more flavoured or caffeinated to always be at their desk. By using retronasal olfaction (your brain’s ability to interpret scent as taste), air up® makes plain water taste like your favourite flavours—without any sugar, sweeteners, or artificial additives. Essentially, you’ll drink more of something that you think tastes good. Our product helps achieve that. - What research or scientific studies back the effectiveness of using scent to improve hydration, and how were these findings integrated into the design of air up®?
air up’s studies on hydration reveal that users experienced substantial increases in water intake due to the added sensory component of flavored pods. air up® encourages regular hydration by providing a unique experience through scent-enhanced water. In the 12-week study, over 70% of participants reported consistent increases in water consumption and decreased thirst cues, which are consistent indicators of improved hydration. - Can users customize their hydration experience with air up® based on individual dietary needs or preferences?
Yes, users can absolutely customize their hydration experience with air up®. Whether that is with the different bottle types or flavoured pods, there is a lot that customers can choose from. - How does air up® address concerns related to sustainability, both in terms of product materials and the reduction of single-use plastic bottles?
We’re always looking for ways to reduce our environmental impact, from the materials we use to how we produce everything. That’s why our bottles are made from BPA-free Tritan—a tough, versatile plastic that’s perfect for daily use and all kinds of activities. It’s a reliable alternative to single-use plastic bottles, and you can refill it with regular water while using our eco-friendly pods to add flavour. Plus, we make sure our packaging is minimal and recyclable. Ultimately, our goal is to help you stay hydrated in a way that’s not only fun and healthy but also good for the planet.
Additional Information
1. Case Studies: Could you share any specific case studies or success stories from users or communities that highlight the effectiveness of air up® in improving hydration habits?
Methodology: In a double-blinded clinical trial, 50 participants used air up® with either orange or peach flavor or without flavor for 12 weeks. Participants completed various self-reported questionnaires at baseline, week 4, week 8, and week 12 to measure water intake, mood, and cognitive function. Here are the results:
- air up® users reported drinking 1,8 Liter more water on average after 4 weeks
- air up® users reported 30% more hydrated skin after 12 weeks
- air up® users reported a 25% increase in cognitive performance due to improved hydration after 12 weeks
- air up® users reported 35% increased energy levels due to improved hydration after 12 weeks
2. Sales Performance: What has been the sales performance of air up® since its launch in Canada, and how does it compare to similar products in the hydration market? Despite only being available on Amazon in Canada, air up® is performing relatively just as well as it is performing in other countries.
3. Target Audience: Who do you consider the primary target audience for air up®, and what strategies are you using to reach and engage them? air up® is an excellent solution for anybody that is looking to hydrate more regularly but seeks flavored water to help them enjoy water more. We are spreading the word through relevant key influencers and traditional digital advertising.
4. Market Expansion: What are the company’s future plans for expanding the air up® product line or entering new markets beyond Canada?
We aspire to make air up® available around the World!
air up GmbH – INpuls designed a Munich-based project inspired by Air Up’s product, featuring acrylic furniture and custom designs reflecting innovation and creativity through color, scent, and spatial arrangement zones
This information is provided by: Attribute to: Christian Demers, General Manager North America who can be found on LinkedIn here: https://www.linkedin.com/in/christian-demers/
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