What exactly is the Hannover Messe?

Vancouver, BC – written April 16, 2024 – The HANNOVER MESSE (Trade Fair) is the most important international platform and hot spot for industrial transformation – with excellent innovations or unusual products. The fair takes place from April 22 – April 24, 2024 on the Exhibition Grounds Hannover in Germany.

A few statistics: there are approx. 4000 exhibitors and 300 startups, who will be sharing 14,000 products and solutions between them. There are 1870 speakers and 130,000 on-site attendees. Hall 1 measures 70,300 square meters of floor space (over 750,000 sq. feet – the size of about 10 soccer fields).

At the world’s leading industrial trade fair, companies from the mechanical engineering, electrical engineering and digital industries as well as the energy sector will come together to present solutions for a high-performance, but also sustainable industry. More than 4,000 companies will be acting as an interconnected industrial ecosystem and demonstrating how climate neutrality can be achieved through electrification, digitization and automation.

A few interesting facts are:

• A large Concentration of Decision-Makers – Two-thirds of attendees are involved in making investment decisions in their companies. 22 percent of those surveyed come to Hannover with concrete investment plans – and this tendency is rising.
• Broad Industry Structure – HANNOVER MESSE brings the core industrial sectors together at one location – from drive engineering, automation, energy, R&D and industrial IT to subcontracting. This is the place where exhibitors cross the boundaries of technology and industry.
• International Audience – One third of all professional visitors come from outside Germany – and more than half of these come from outside the EU. Every second attendee from Germany travels more than 300 kilometers to appear in Hannover.
• Broad Range of Topics – Exhibitors gain customers through innovation. Professional visitors to the trade show see HANNOVER MESSE as the most important window to the future of industry. With its annual key topics, HANNOVER MESSE hits the nerve of the times.
• Clear Business Objectives – Visitors want to see and experience new things. Among the top goals of the visitors are the search for innovations and trends, the exchange of experience and information, networking and generating new business contacts.
• Strong Visitor Loyalty – Return visitors and first-time attendees at HANNOVER MESSE balance each other out. Regular exhibitors have the opportunity to tap new target groups and foster their existing relationships.
• Interest in Technological Leaders – What are the big players up to? That’s something that interests every trade show visitor. Global market leaders know that if you want to be one of the big players, you need to appear at HANNOVER MESSE.
• Successful Profile – Over 70 percent of professional visitors surveyed stated that a visit to HANNOVER MESSE benefits their professional activity significantly or very significantly in comparison to a visit to other industrial trade shows. For a third, it is even the only trade show they visit every year.

What are some Canadian Companies Participating – Here are a few:

1. Accelerate ZEV from Toronto, Ontario
   Accelerate is Canada’s industrial alliance of key actors from mining, batteries, fuel cells, R&D, the public sector, Indigenous interests, labour, vehicle manufacturing and infrastructure. Together, we are building Canada’s Zero Emission Vehicle supply chain and industry to ensure it is a central part of Canada’s future wealth and prosperity.
2. Acentury from Richmond Hill, Ontario
   Acentury Inc. is a software technology company that builds orchestration solutions and products for the wireless communications industry. Our product portfolio supports several industry verticals including mobile network operators, network equipment vendors, cable multi-service operators, aerospace and defense, satellite communications, and the hyperscale tech companies.
3. KeepWise Loss Prevention System from Scarborough, Ontario
   here are many items carried by people everyday that can be easily lost or left behind, including mobile phones, keys, wallets, and laptops. Current applications on the market such as Tile, Apple or Samsung do not prevent loss, worry from loss or provide any comfort that you will ever reclaim your lost or left behind precious article. The Smartphone Loss Prevention System solves these problems by alerting the user when the distance between them and their precious articles becomes too far, thereby preventing the user’s smartphone, keys, laptop or wallet etc, from ever becoming lost or left behind.
4. LAVA Computer MFG from Toronto, Ontario
   SimulCharge™ adapters allow you to charge your tablet while simultaneously interacting with USB accessories. LAVA’s new eSynC-F and nSynC-F SimulCharge™ adapters provide compatible USB-C mobile devices with simultaneous 9V fast-charging and access to data. The adapters are available in various port configurations, including Power over Ethernet, Ethernet and multiple USB-A ports for USB accessories.
5. Maple Advanced Robotics from Richmond Hill, Ontario
   As a Canadian owned innovation company in the field of Robotics and Automation, we focus on the developments of new industry applications, advanced technologies and software. We are dedicated to solve real pain points in manufacturing including: high cost of robot integration, labor gap in robot programming and random, uncertain and unstructured scenarios factories. 
6. Sarcomere Dynamics from St. Alberta, Alberta
   Our product is an agnostic robotic hand that provides near-human functionality. Using our proprietary actuator technology, we can provide our customers a compact, lightweight, strong, and highly dexterous robotic hand that matches human performance and functionality. Our customers can finally automate tasks that are too complex for conventional robotics.

What is the focus of the 2024 Fair?

1. AI and Machine Learning
2. Carbon-neutral Production
3. Energy for Industry
4. Industry 4.0/Manufacturing-X
5. Hydrogen and Fuel Cells

Next year, Canada will be the Partner Country!

Some History of the HANNOVER MESSE

From legendary beginnings as Germany’s first Export Fair on up to a key role in showcasing the industrial transformation. Back when Deutsche Messe was founded in Hannover in 1947, soon after the end of WWII, nobody could predict just how successful its maiden event would be, right from the start. From individual components to the complete intelligent factory, as well as topical trends – today at HANNOVER MESSE you’ll get a complete picture of the industrial value-adding chain under one roof.

An exciting start

The year was 1947. In postwar Germany’s ravaged economy, food supplies were scarce and industry was weaker than ever. Reconstruction? Impossible without international support. As far as the British occupying forces were concerned, it was necessary to find a symbol that presented the passion and the economic potential of German workers and entrepreneurs to the rest of the world.

The company known as “Deutsche Messe- und Ausstellungs-AG” was born – and with it, the “Hannover Export Fair 1947”.

Driving the economic miracle

The plan worked: approximately 736,000 visitors from 53 countries from around the world flocked to Hannover for the 21 days of the fair. Export contracts were signed and sealed to the tune of close to US$ 32 million.

Over the years, the event actually did become symbolic of the German economic miracle. As early as 1950, foreign exhibitors also took part in the event now known as “Deutsche-Industrie-Messe”. In 1961, the name was changed again: “Hannover-Messe” makes it immediately clear how proud the city was of the role it played in the postwar industrial upturn – a pride which remains intact to this day.

1952

Connecting with the world

The opening of Hannover Airport makes life much easier, allowing Hannover and the trade fair authority to hook up with the rest of the world. Guests who are really in a hurry can even take a helicopter or small plane from the airport to the fairgrounds.

1970

New exhibition hall breaks all records

The rapidly growing office and information technology trade fair known as “CeBIT” – at this point still part of HANNOVER MESSE – gets its own dedicated hall. The new Hall 1 measures 70,300 square meters of floor space (over 750,000 sq. feet – the size of about 10 soccer fields) – breaking all previous records for size and eventually being taken into the Guinness Book of Records as the world’s biggest exhibition hall.

1985

HANNOVER MESSE INTERNATIONAL is founded

The foreign business activities of Deutsche Messe continue to grow. By 1985 it has organized German pavilions at trade fairs in Paris, New York and Melbourne, so the company decides to funnel these activities into a subsidiary, HANNOVER MESSE INTERNATIONAL, which was later renamed Hannover Fairs International. In 1987 the company stages its first independent event in Istanbul: AEF, the predecessor to today’s WIN EURASIA.

2020

Due to the global Corona pandemic, HANNOVER MESSE has to be cancelled for the first time in its history. Instead, Deutsche Messe organizes the HANNOVER MESSE Digital Days on 14 and 15 July 2020 with around 200 speakers, 100 partner companies and more than 10,000 registered participants.

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