Protocol Matters Symposium

Welcome to “Protocol Matters: Navigating Cross-Cultural Communications in International Events in Canada.” This symposium, hosted at UBC Robson Square in Vancouver, brings together industry leaders and experts to explore the vital role of protocol and cross-cultural communication in the successful planning and execution of international events.As Vancouver prepares to host globally significant events such as the Grey Cup 2024, Invictus Games 2025, and the FIFA 2026, understanding the complexities of international protocol and cultural sensitivity is essential.

This one-day event features a series of sessions led by prominent figures from the sports, economy, city infrastructure, public safety, and diplomatic sectors.Participants will gain insights into how to navigate the challenges of hosting international events, from managing sports seasons and economic impacts to ensuring public safety and infrastructure readiness. The symposium will also highlight the importance of protocol and cross-cultural communications, providing practical strategies to avoid common pitfalls and ensure that Vancouver sets a new standard in hosting world-class events.

We invite you to engage in these discussions, learn from the experiences of our esteemed speakers, and prepare to contribute to the success of Vancouver’s upcoming international events.

Organized by the Academy of Protocol & Event Management, as well as Westcoast German Media with the Westcoast International Business Club (WIBC).

Program